Website Updates + SEO — 1,300 Organic Keywords, 339K Impressions, 30 Pages Cited in ChatGPT
The Client
A full-service digital agency based in Queensland, Australia, serving clients across Australia and worldwide. They help businesses with web design, digital strategy, and online growth and came to Dexora Digital to apply the same discipline to their own online presence.
The challenge was a common one for agencies: excellent at client work, invisible in their own search results.
The Starting Point
When we began, the site had minimal keyword rankings, flat organic traffic, and no AI search visibility. Authority Score was low. The site was technically functional but not built to rank or to be cited by AI systems.
Two specific problems needed fixing simultaneously the website itself and the SEO strategy on top of it.
What We Did
Website updates and technical foundation
Before building organic traffic, the website needed to be indexable, fast, and correctly structured. We addressed the technical layer page architecture, metadata, heading structure, internal linking, and performance so that every SEO action built on a solid base rather than a broken one.
SEO strategy — content and structure
Service pages and content built to target the specific searches that a worldwide-serving digital agency captures. Keyword clusters mapped to actual buyer intent. Content written to demonstrate expertise, not just describe services.
AI search optimization
Every page structured with the signals AI systems use to identify authoritative sources clear entity definition, structured FAQ content, author signals, schema markup, and an llms.txt implementation so GPTBot, ClaudeBot, and PerplexityBot could correctly index and understand the site’s content.
This is the piece most agencies skip. The result shows why they shouldn’t.
The Results — 16 Months
From Google Search Console over 16 months:
1,820 total clicks.
339,000 total impressions.
Average position 32.6 across all ranking keywords and improving month over month.
The clicks and impressions chart shows a clear inflection point from early 2026 — a steady, compounding upward curve that has not reversed.
From SEMrush current state:
Authority Score 9 building.
211 organic traffic visitors per month — up 26% month over month.
1,300 ranking keywords — up 25% in the most recent period.
31 referring domains, 388 backlinks.
The number that matters most:
45 pages cited across AI search platforms.
30 of those pages are cited inside ChatGPT.
An agency with 30 pages cited in ChatGPT is the agency ChatGPT recommends when someone asks for digital services. That is not a ranking. That is a recommendation. The difference matters enormously for client acquisition in 2026.
The Growth Trajectory
The keyword chart tells the compounding story clearly.
From October 2024 to December 2025 gradual, steady growth. Keywords building from near zero to several hundred.
From January 2026 onward the curve steepens. Traffic accelerates. Keywords push past 1,000 and continue climbing to 1,300 by July 2026.
This is what happens when the technical foundation is right, the content strategy is aligned to real search intent, and the AI visibility signals are in place. The results do not come immediately. They compound. And once they start compounding, the curve does not flatten.
Why AI Citation Matters More Than Rankings for Agencies
A business owner researching which digital agency to hire is increasingly asking ChatGPT for recommendations rather than scrolling through Google results.
An agency with 30 pages cited in ChatGPT appears in those conversations. An agency with zero citations does not regardless of their Google ranking.
This Queensland agency has built both: 1,300 keywords generating organic search visibility and 30 ChatGPT-cited pages generating AI search visibility. Both channels are producing results simultaneously.
Services Delivered
Website Updates · Technical SEO · On-Page SEO · Content Strategy · AI Search Optimization · Schema Markup · Internal Linking · Ongoing Optimisation
Location: Queensland, Australia — serving clients worldwide
Engagement: Ongoing, 16 months
Want the same dual-channel growth for your agency or business? dexoradigital.com/consultation/
Queensland Digital Agency, Australia — 339K GSC impressions, 1,300 organic keywords (+25%), 30 pages cited in ChatGPT, 45 total AI citations across platforms. Website updates + SEO + AI search optimization. 16-month ongoing engagement.
