Landing Page + Google Ads Optimisation — 113 Conversions, $8.88K Spend, Outranking Angi.com
The Starting Point
HRS Birmingham is a home repair and remodelling company serving Birmingham, Alabama and surrounding areas Hoover, Vestavia Hills, Mountain Brook, Trussville, Helena. Local business. Real crews. Real jobs.
The problem was simple. Their Google Ads were running but not converting efficiently. The landing page wasn’t built to turn clicks into calls. Budget was being spent without a clear system behind it.
They came to Dexora Digital to fix both.
What We Did
Built a high-converting landing page
The existing setup was sending paid traffic to a generic page. We built a dedicated landing page for home repair and remodelling leads one clear headline, one CTA, trust signals, and no distractions. Every element designed to do one thing: get a visitor to call or fill out the form.
Restructured and optimised the Google Ads account
Six campaigns built around distinct intent:
Generic search — capturing in-market home repair searches across Birmingham
RLSA — retargeting past visitors with standard and high-ticket variations
Branded — protecting the HRS name in search
Competitors — capturing searchers looking at rival services
PMax — driving physical office visits at the lowest cost per conversion
Ad copy written to match each campaign’s intent. Keyword targeting tightened. Bid strategies aligned to conversion goals. Optimisation score pushed to 89.1%.
The Results — 30 Days
1,270 clicks.
113 conversions.
$8,880 total spend.
$78.60 average cost per conversion.
The RLSA High Ticket campaign delivered 38.5 conversions at $47.60 each the strongest performing campaign in the account.
The PMax Physical Office Visit campaign delivered office visits at $14.80 per conversion.
Conversions increased 29 month over month compared to the prior period.
And the result that matters most:
HRS Birmingham is now outperforming Angi.com in Google Ads auction impression share.
Angi is a $1 billion platform with a national advertising budget. A local Birmingham home repair company built a landing page and a properly structured ads account and is beating them in the same auctions.
Why It Worked
The landing page and the ads were built as one system. The ads brought the right traffic. The landing page converted it. Neither works without the other.
Most local businesses run ads to their homepage, wonder why the phone isn’t ringing, and blame Google. The problem is almost never the ad. It’s what happens after the click.
HRS Birmingham fixed what happens after the click. The results followed immediately.
Services Delivered
Landing Page Design · Google Ads Restructure & Optimisation
Location: Birmingham, Alabama — serving Hoover, Vestavia Hills, Mountain Brook, Trussville, Helena
Campaign Period: June–July 2026
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