What is Generative Engine Optimization (GEO) and How to Do It
Search is evolving faster than ever. With the rise of AI-powered search engines like Google SGE (Search Generative Experience), Bing Chat, You.com, and Perplexity.ai, we’re entering a new era where generative answers replace traditional blue links. This shift demands a new discipline—Generative Engine Optimization (GEO). GEO is the next frontier of SEO. Instead of just […]
How to Rank Your Site in AI Search Engines
Introduction The landscape of search engine optimization (SEO) is rapidly evolving with the emergence of AI-powered search engines like Google Search Generative Experience (SGE), Microsoft Bing with ChatGPT integration, and You.com. Traditional ranking signals still matter, but AI introduces a whole new set of criteria based on relevance, context, semantic relationships, and real-time intent understanding. […]
How AI and LLMs Are Changing SEO Forever: A 2025 Guide
Search engines aren’t what they used to be. In 2025, the SEO landscape is being reshaped by the rise of large language models (LLMs) like OpenAI’s GPT-4 and Google’s Gemini. These tools aren’t just changing how content is created; they are redefining how content is discovered, ranked, and understood. At Dexora, we don’t just follow […]
