Landing Page + Google Ads — Home Repair Service | Birmingham, AL

Home Repair Service is a home repair landing page design and Google Ads project developed for an established home improvement company serving Birmingham, Alabama and surrounding communities.

HRS provides a broad range of residential remodeling, maintenance and repair services. The live website currently includes home remodeling, kitchen remodeling, bathroom remodeling, deck services, siding services and handyman services.

The objective of our project was not simply to drive more clicks.

We needed to create a conversion-focused paid-search experience that could take homeowners actively searching for repair or remodeling services and move them quickly toward requesting a quote or speaking with the HRS team.

We developed the landing experience in WordPress and paired it with a targeted Google Ads campaign focused on commercially valuable home-service searches.

Based on the campaign data provided for this project, the campaign generated 113 Google Ads conversions at an average CPC of £0.55.

The campaign also achieved stronger auction visibility than Angi.com for selected targeted searches.

The Challenge

Home repair and remodeling is a competitive local-search market.

Potential customers searching for a contractor are often comparing multiple providers at the same time. They want to know whether a business serves their area, handles the specific type of project they need, has credible experience and can provide a straightforward quote.

The paid-search experience therefore needed to communicate trust quickly.

HRS also offers a wide range of services, meaning a generic landing page could easily become cluttered or force visitors to search through too much information.

Our goal was to simplify the journey.

Instead of making visitors explore the complete website before taking action, the landing experience was structured around the information most likely to influence a home-service enquiry:

Relevant service information

Local Birmingham positioning

Experience and credibility

Clear project examples

Straightforward quote generation

Prominent phone and contact options

Strong calls to action

What We Built

We developed a conversion-focused WordPress landing experience aligned with the Google Ads campaign.

The page architecture was built around high-intent homeowners rather than general informational traffic.

Clear headings and service messaging helped visitors immediately identify whether HRS could handle their project.

Prominent quote and contact calls to action reduced the number of steps between arriving from a paid search ad and becoming a lead.

We also incorporated the company’s established local credibility into the customer journey.

HRS currently states that it has served the Birmingham area since 1976 and holds an Alabama Unlimited Home Builder and Remodeler License.

The website also includes extensive customer reviews and project imagery, giving potential customers additional evidence before making contact.

Service-Focused Conversion Experience

The home repair landing page design was structured to support customers searching across several high-value home improvement categories.

HRS’s live service offering includes:

Home remodeling

Kitchen remodeling

Bathroom remodeling

Deck construction and repair

Siding services

Handyman services

Window installation

Exterior repairs and improvements

Rather than presenting these as unrelated services, the landing experience positioned HRS as one established local contractor capable of handling a wide variety of residential projects.

Visitors were then directed toward a clear quote or contact action.

This helped maintain relevance for different Google Ads keyword groups while keeping the overall conversion journey simple.

Google Ads Campaign

Alongside the landing page, we launched and optimized a Google Ads campaign focused on homeowners actively searching for repair, maintenance and remodeling services.

Landing-page messaging and paid-search intent were closely aligned so visitors arriving from an advertisement immediately encountered relevant service information.

According to the campaign performance data supplied for the project:

113 Google Ads conversions were generated

Average CPC reached £0.55

The campaign also achieved stronger paid-auction positioning than Angi.com on selected search terms, demonstrating that a focused local campaign could compete effectively against a major national marketplace.

Rather than evaluating performance using clicks alone, the campaign was structured around measurable conversion actions.

Local Trust & Conversion Signals

HRS has substantial existing credibility that could be incorporated into the paid-search journey.

The live company website states that the business has served Greater Birmingham since 1976. Its About page currently references 278 reviews, while the company emphasizes fair pricing, professional workmanship and communication throughout its service content.

The contact journey provides clear telephone information, business hours, address details and quote calls to action.

HRS is based at:

2345 Pelham Parkway
Pelham, AL 35124

and serves the Greater Birmingham area within a defined local service radius.

These signals helped support a landing experience built around local trust rather than generic contractor messaging.

The Result

The completed project connected a conversion-focused WordPress landing experience with targeted Google Ads traffic.

Instead of paying for traffic and sending visitors into an unfocused website journey, the campaign provided a clearer route:

Search for home service → Relevant ad → Focused landing experience → Build trust → Request quote/contact HRS

The campaign generated 113 conversions at a £0.55 average CPC based on the supplied advertising data.

It also achieved stronger auction visibility than Angi.com on selected targeted terms.

The project demonstrates how landing-page CRO and paid-search strategy can work together to help an established local home-services business compete for high-intent search demand.