Generative Engine Optimization (GEO): The Complete 2026 Guide
Generative Engine Optimization (GEO) is the practice of improving a brand’s visibility inside AI-generated answers, citations, recommendations, and summaries. Instead of optimizing only for a position in traditional search results, GEO focuses on whether systems such as Google AI Overviews, AI Mode, ChatGPT Search, Gemini, Perplexity, and Copilot can discover, understand, retrieve, and use your […]