Website Design + Local State-Level SEO — 23 Ranking Keywords and First Enquiries Within 15 Days of Launch
The Client
Site Plans FL is a permit-ready site plan drafting service built specifically for the Florida market. They serve homeowners, contractors, pool companies, and permit expediters across every Florida county producing GIS-verified, permit-ready drawings for pools, decks, ADUs, garages, fences, sheds, home additions, and commercial projects.
A genuinely strong service. No digital presence to match it.
When they came to Dexora Digital, the situation was simple. No website built for search. No local SEO architecture. No rankings. No enquiries from organic traffic.
What We Did First
Before building a single page, we studied the business.
Florida is not one market. It is 67 counties, each with different building department requirements and different permit submission standards. A homeowner in Miami-Dade searching for a pool permit site plan types completely different queries than a contractor in Hillsborough County looking for commercial drawings.
Generic content does not rank for either. The entire strategy had to be county-specific, permit-type-specific, and conversion-focused from day one.
What We Built
A high-converting website from scratch
Designed around one goal turn a Florida permit searcher into an enquiry. Clean structure, fast loading, mobile-first. Every page built around a single service with a single conversion path. Homepage leading immediately with the core value proposition GIS-verified, permit-ready, Florida county-specific, fast turnaround.
Complete service page architecture
Dedicated pages for every permit type pool permits, deck and addition plans, ADU site plans, garage and shed permits, fence permits, commercial site plans, PE-stamped drawings. Each targeting its own keyword cluster. None competing with each other.
Florida county and location pages
Dedicated location pages for every major Florida county and city Miami-Dade, Broward, Palm Beach, Hillsborough, Orange, Pinellas, Polk, Duval, and more. Each addressing that county’s specific permit requirements and building department standards.
All pages internally interconnected. County pages link to service pages. Service pages link back to county pages. Blog feeds both. The internal linking architecture was mapped before the first page was published.
CRO built into every page
Clear headline. Trust signals visible without scrolling. One primary CTA per page. Enquiry form optimised for mobile. Service-specific pages built ready for paid traffic from day one.
Proper header, footer, blog, and brand
Complete site architecture built for crawlability. Consistent visual identity throughout. Professional, trustworthy, and specifically positioned as Florida’s permit site plan specialist.
Ongoing SEO optimisation
Monthly optimisation covering rankings, new content, internal link updates, and technical health monitoring. The strategy evolves based on what is gaining traction.
The Results
The keyword ranking chart tells the clearest story.
From September 2025 to May 2026 — flat. Zero organic rankings. The domain had no presence in Google’s index in any meaningful way.
June 2026 — launch month. The curve begins.
By July 2026 — 23 ranking keywords and climbing steeply. The growth curve has not plateaued. Every week adds new positions.
From Google Search Console — 3 months, US market:
→ 2,370 impressions
→ 28 organic clicks
→ Average position 23.5 and improving
→ 0 to 23 ranking keywords in under 30 days
→ Keyword curve still climbing — no plateau in sight
→ First enquiries within 15 days of launch
Zero paid ads. Zero existing authority. First paying leads on day 15.
What the CEO Said
“Ahmad and his team are really awesome at creating a high-converting website. With swift build and SEO we are already getting enquiries from the website after 15 days of launch. We have a strong feeling they will take our business marketing to the next level.”
CEO, Site Plans FL.
Why It Worked
Most agencies build the website. Then think about SEO. Then think about conversion. Three separate projects that never talk to each other.
We built all three as one system before the site went live.
The county pages were planned before the domain had a single indexed page. The internal linking was mapped before the first article was written. The CRO was built into the design before a visitor ever arrived.
When Google started indexing, it found a technically clean site with relevant county-specific content, a properly structured service architecture, and clear signals about what the business does and who it serves.
The result: a vertical keyword climb from the day of launch. And enquiries by day 15.
Services Delivered
Website Design · Service Page Architecture · Florida County Location Pages · CRO Implementation · Blog Setup · Internal Linking Structure · Technical SEO Foundation · Ongoing Optimisation
Market: Florida, USA — all 67 counties
Launch: June 2026
First Enquiries: Day 15
Want a website and SEO system built to generate leads from day one? dexoradigital.com/consultation/
