Website Design + AI Chatbot + Google Ads — From Zero to First Patients on Day One
The Starting Point
Shalom Dental had two locations in New York City Upper West Side and Brooklyn and no online presence at all. No website. No Google Ads account. No way for patients searching “dentist near me” in Manhattan or Brooklyn to find them.
They came to Dexora Digital to build everything from scratch.
What We Built
A high-converting dental website
Not a template. A purpose-built site designed around one goal: turning a visitor into a booked appointment.
The homepage opens with the doctors’ real photos and real credentials. Trust signals above the fold years of experience, patient ratings, locations. Two clear CTAs: Book Online and Call Now. Reviews section with real patient feedback. FAQ built into the page so objections get answered before they become reasons not to book.
Both NYC locations Upper West Side and Brooklyn have their own dedicated sections with addresses, hours, and directions.
An AI chatbot
Built and embedded directly into the website. Handles appointment enquiries, answers common patient questions, and captures leads outside office hours. A patient visiting at 11pm can book without waiting for a call back.
A Google Ads account built from zero
Full account setup campaign structure, ad copy, keyword targeting, conversion tracking, and budget allocation. All built for a dental practice competing in one of the most expensive paid search markets in the world.
Campaign went live: July 8, 2026.
The Results — Day One
799 impressions.
18 clicks.
$8.62 average cost per click.
2 conversions on the first day the campaign was live.
For context dental keywords in New York City regularly run $15–$40+ per click. Shalom Dental’s campaign delivered clicks at $8.62 and converted on day one.
Why It Worked
The website and the ads were built together, not separately. The landing page was designed to convert before the first ad was written. When the campaign went live, it was sending traffic to a page that was already built to turn clicks into booked appointments.
Most clinics run ads to a generic homepage. Shalom Dental launched with a site built specifically to convert dental patients in New York City.
Foundation first. Then traffic. That’s why day one produced results.
Services Delivered
Website Design · AI Chatbot Development · Google Ads Setup & Management
Location: Upper West Side + Brooklyn, New York City
Campaign Launch: July 8, 2026
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