Overview
Dexora Digital partnered with a leading Swiss company specializing in premium solar carport solutions to improve lead generation through Google Ads. The objective was to reach homeowners and businesses actively searching for sustainable parking and renewable energy solutions while maximizing the return on advertising spend.
Over nearly one year, we managed and optimized Google Search campaigns that consistently generated qualified leads, strengthened the brand’s online presence, and delivered measurable business growth across Switzerland.
The Challenge
The renewable energy market in Switzerland is highly competitive, with customers often comparing several providers before requesting a quote.
The client needed a Google Ads strategy that could reach high-intent users, increase qualified enquiries, and improve campaign efficiency without increasing unnecessary advertising costs. The goal wasn’t simply to drive traffic it was to attract potential customers who were genuinely interested in premium solar carport installations.
Our Google Ads Strategy
Our team built a performance-driven Google Ads strategy focused on delivering qualified leads rather than just clicks.
We started by researching high-intent keywords related to solar carports, renewable energy, and custom installation services. The campaign structure was organized into tightly themed ad groups to improve ad relevance and Quality Score.
To maximize performance, we continuously optimized:
- High-intent keywords and search terms
- Negative keywords to eliminate irrelevant traffic
- Conversion-focused ad copy
- Smart bidding strategies
- Budget allocation
- Geographic targeting across Switzerland
- Conversion tracking and lead measurement
Instead of making one-time campaign adjustments, we analyzed performance regularly and refined every aspect of the account to improve lead quality and campaign efficiency.
Campaign Results
After nearly one year of continuous optimization, the campaign produced outstanding results.
| Performance Metric | Results |
|---|---|
| Clicks | 13,100+ |
| Impressions | 315,000+ |
| Qualified Conversions | 537 |
| Google Ads Spend | €25,800+ |
| Campaign Duration | Nearly 1 Year |
These results helped establish a stronger online presence while generating a steady flow of qualified enquiries from homeowners and businesses across Switzerland.
Business Impact
The campaign delivered more than strong advertising metrics it generated real business opportunities.
By focusing on high-intent searches and continuously optimizing campaign performance, we helped the client build a reliable pipeline of qualified leads while improving the efficiency of their advertising budget.
The increased visibility also strengthened the company’s position within Switzerland’s growing renewable energy market, making Google Ads a consistent source of new business opportunities.
About the Client
This project was completed for Carport Suisse, a Swiss provider of premium solar carports designed for residential and commercial properties. With more than 135 years of Swiss engineering and construction expertise, the company delivers custom-built solutions that combine vehicle protection with clean solar energy production.
Ready to Generate More Qualified Leads?
At Dexora Digital, we create data-driven Google Ads campaigns that help businesses attract high-intent customers, generate qualified leads, and maximize return on investment.
Whether you’re in renewable energy, construction, home improvement, or another competitive industry, our PPC specialists can help you achieve measurable growth through strategic campaign management and continuous optimization.
Looking to scale your business with Google Ads? Contact Dexora Digital today and let our experts build a campaign that delivers real results.
