Stop stitching together reports from five platforms. We build live dashboards that show leads, bookings, close rate, revenue and cost per lead from every channel in one place, in Looker Studio or inside your CRM, with a weekly snapshot in your inbox.
Enter your email and website. We look at where your leads, ad spend and sales data live today, which KPIs matter for your business and what is stopping you from seeing them clearly, then send a dashboard plan with a fixed quote. Free, in 48 hours.
Google Ads says one thing, Meta another, GA4 a third, and your CRM tells a different story again. Monday mornings go into exporting spreadsheets, and the question that matters, which channel brings paying customers, still has no clear answer.
A well-built dashboard brings every source together, reconciles the numbers with your real sales and shows the few KPIs that drive decisions. You open it, you know where you stand, and you know where to put next month's budget.
A dashboard is only useful if it answers a decision. Ours start with the decision, not the chart.
How we design dashboards
From a one-page owner view to full sales pipeline and marketing performance reporting.
We pull data from your ad platforms, analytics, call tracking and CRM, clean and match it, and show it in a dashboard designed around the decisions you make each week.
Which KPIs to show, which tool to use and why most dashboards are ignored.
A sales dashboard is a live, visual report that brings your key sales and marketing numbers into one place: how many leads came in, from where, what they cost, how many became customers and how much revenue they produced. It replaces manual spreadsheets with data that refreshes automatically.
The best dashboards are short. They answer a handful of questions clearly rather than showing every metric available.
| KPI | Why it matters |
|---|---|
| Leads by source | Shows which channels create demand. |
| Cost per lead | Compares channel efficiency on equal terms. |
| Speed to lead | Slow replies quietly kill conversion rates. |
| Lead-to-customer rate | Separates good leads from cheap ones. |
| Cost per customer | The number that should guide budget decisions. |
| Revenue and ROAS by channel | Shows what each pound, dollar or euro of spend returns. |
| Pipeline value and forecast | Shows what is coming, not just what happened. |
Many clients use two: a Looker Studio owner dashboard for the big picture and CRM views for the sales team.
Every platform counts differently. Ad platforms claim conversions, analytics records sessions and the CRM records real deals. Without clean conversion tracking and a source recorded on every lead, a dashboard simply shows the confusion more beautifully.
Before we design charts, we fix tracking gaps, agree definitions (what counts as a lead, a qualified lead, a customer) and reconcile the totals with your actual sales. That is what makes the dashboard trusted enough to act on.
If you spend on marketing or manage a sales team, a dashboard pays for itself in better decisions.
Designed around how each business makes money.
Questions first, then data, then design.
We agree the decisions the dashboard must support, the KPIs and the definitions.
We connect and clean each source and fix tracking gaps that would distort the numbers.
We build the views, reconcile totals with your real sales and refine with your feedback.
We set up email snapshots and alerts, and add views as your business grows.
A fixed quote based on sources, views and data clean-up.
Two or three sources with native connectors is quick. Many sources, custom APIs or offline data take longer.
A one-page owner dashboard is a small build. Separate marketing, sales and location views add design time.
If tracking or CRM data needs fixing first, we include that work so the dashboard can be trusted.
Looker Studio is free. Some third-party connectors or BigQuery have small monthly fees, paid directly by you.
Same data. Very different speed, accuracy and usefulness.
| What you get | Dexora dashboard | Manual spreadsheets | Each platform's own report |
|---|---|---|---|
| All channels in one view | Yes | After hours of work | No |
| Updates automatically | Daily or faster | When someone has time | Per platform |
| Matches your real sales | Reconciled | Error-prone | Each claims credit |
| Cost per customer | Built in | Hard to calculate | No |
| Weekly email snapshot | Automatic | Manual | Separate emails |
| Time to read | About a minute | Long | Many logins |
From engineering firms and law practices to eCommerce brands and local service companies.
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Every engagement we run is reported against real numbers. Here are some of them.
Tools, data sources, accuracy, cost and maintenance.
Start with a free reporting audit. We will map your data, agree the KPIs that matter and show you a dashboard plan with a fixed quote.
Dexora DigitalTaqweem Ahmad & team · 20 expertsAsk me anything about SEO, Google Maps, getting found in ChatGPT, websites, pricing or our results. I reply in seconds, and Taqweem follows up personally.
