If your ad platforms cannot see which clicks become customers, they optimise for the wrong people. We set up clean GA4 events, Google Ads enhanced conversions, the Meta Conversions API, call and form tracking, and import closed deals from your CRM, so every channel is measured on real revenue.
Enter your email and website. We check GA4, Google Tag Manager, Google Ads and Meta for duplicate, missing and broken conversions, call and form tracking, consent setup and CRM attribution, then send a prioritised fix list with a fixed quote. Free, in 48 hours.
Duplicate form events, page views counted as leads, calls that are never tracked, and no link between ad clicks and closed deals. Most accounts we audit have at least one of these problems, and every one of them teaches the ad algorithms the wrong lesson.
Accurate conversion tracking does two jobs. It shows you which channels really bring customers, and it feeds the ad platforms the right signals so smart bidding finds more people like your best customers.
Ad platforms optimise for whatever you tell them is a conversion. Make sure it is a real one.
Why tracking matters
A complete measurement setup, from the first click to the closed deal.
We connect the whole journey. The click ID is captured on your site, stored with the lead in your CRM, and when the deal is won, the result is sent back to Google Ads and Meta so they can find more customers like it.
On dexoradigital.com, every lead email tells us exactly which page and which form it came from, and every enquiry is recorded with its source. It is the same standard we set up for clients.
What to track, how server-side and offline tracking work, and the mistakes we fix most often.
Conversion tracking records the actions that matter to your business, such as a form submission, phone call, booking, chat lead or purchase, and connects each one to where the visitor came from. It powers two things: your own reporting (which channels work) and the ad platforms' automated bidding (who to show your ads to).
Good tracking separates primary conversions (real leads and sales you want to bid on) from secondary signals (page views, scrolls, clicks) that are useful for analysis but should never be counted as leads.
Browser privacy features and ad blockers stop many pixel events from reaching ad platforms. Server-side tracking sends conversion events from a server (or directly from your CRM or website backend) instead of only from the visitor's browser. For Meta this is the Conversions API (CAPI); for Google it includes enhanced conversions and server-side tagging.
Done properly, events are deduplicated so nothing is counted twice, matched using hashed customer details the user has provided, and respect consent choices. The result is more complete data and better ad optimisation.
Most service and B2B sales close offline: on a call, at a visit or after a proposal. Offline conversion tracking captures the click ID when the lead arrives, stores it in your CRM and sends the result back to Google Ads or Meta when the lead qualifies or the deal is won, including the real value.
This lets you bid for qualified leads and revenue instead of form fills, which usually means fewer junk leads and a lower real cost per customer. It pairs naturally with our CRM and lead tracking setup.
We configure Google Consent Mode v2 and your cookie banner so tags behave according to each visitor's choice, hash any personal data before it is sent, and only collect what is needed. For EU and UK visitors this is essential under GDPR; for everyone it builds trust.
If you spend on ads or cannot say which channel brings customers, the answer is almost certainly yes.
The right conversions depend on how you sell.
Audit first, then a clear plan, then implementation you can verify.
We review GA4, Tag Manager, ad accounts and CRM and list every gap, duplicate and risk.
We agree which actions count as conversions, their values and how each is captured.
We build tags, server-side events and CRM imports, then test every conversion end to end.
We check conversion health monthly and after site or campaign changes.
Fixed-price audit and implementation, scoped to your channels.
GA4 and Google Ads only is a smaller job than GA4, Google, Meta, Microsoft and LinkedIn together.
Server-side tagging and the Conversions API add setup, hosting and testing, but recover lost signals.
Connecting won deals back to ad platforms depends on your CRM, sales stages and data quality.
Server-side tagging may involve a small monthly hosting cost, paid directly to the provider.
Ad platforms make it easy to add a tag. Making the data accurate is the real work.
| What you get | Dexora tracking setup | Default plugin setup | No proper tracking |
|---|---|---|---|
| Counted once | Deduplicated | Often doubled | Unknown |
| Calls and chats tracked | Yes | Rarely | No |
| Server-side signals | Included where useful | Browser only | No |
| Revenue fed back to ads | Offline import | No | No |
| Consent mode | Configured | Partial | No |
| Documentation | Tracking plan | None | None |
From engineering firms and law practices to eCommerce brands and local service companies.
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These results depended on clean conversion data feeding the ad platforms.
GA4, Google Ads, Meta CAPI, server-side and offline tracking explained.
Start with a free tracking audit. We will show you what is missing, duplicated or misleading in your data and how to fix it, with a fixed quote.
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