Google Ads management that turns ad spend into qualified leads.
We plan, build and manage Google Ads campaigns for service businesses and online stores. Search, Performance Max, Shopping and remarketing, with conversion tracking and landing pages built in-house, so every dollar is measured against real leads and sales.
- Built around cost per lead
- Landing pages included
- Clear monthly reporting
Real ad accounts.
Real numbers.
Every figure below comes from a live Google Ads account we manage or managed. Click any card for the full breakdown.
125 leads at $13.54 each
A search campaign built around buyer-intent keywords instead of broad reach. 26.5% of clicks became enquiries.
- $13.54 cost per lead
- 26.5% conversion rate
- 472 clicks
$13.85 CPC in a $150–$300 market
CRO landing pages plus a restructured account for a Los Angeles firm, in the most expensive vertical on Google Ads.
- 113 conversions
- $92.03 per conversion
- 4.62% CTR
537 qualified leads in one year
Tightly themed search campaigns for Carport Suisse, managed and optimised for almost twelve months.
- 537 conversions
- 13,100+ clicks
- 315,000+ impressions
113 conversions in 30 days
A new landing page and six intent-based campaigns for HRS Birmingham, from generic search to remarketing and PMax.
- 1,270 clicks
- $47.60 per high-ticket lead
- 89.1% optimisation score
5x online sales in 2 months
Search and Shopping campaigns restructured for a Shopify store to bring in shoppers ready to buy.
- 15.2K clicks
- 447K impressions
- $34.08 per conversion
49 reservation conversions
High-intent search campaigns for Manhatta, a fine dining restaurant in Lower Manhattan.
- 823 clicks
- 24,100+ impressions
- Reservation-focused
Where most Google Ads
budgets leak.
Most accounts we audit are not short of budget. They are losing it to the same handful of problems.
What we usually find
Clicks are coming in, but the leads are few, expensive or low quality.
- Broad keywords with no negative keyword lists
- Ads sending traffic to the homepage
- Bidding optimised for form fills, not real leads
- Calls and forms not tracked properly
- Campaigns left to run with no weekly review
How we fix it
A tighter account, a page built for the ad and data that shows what actually works.
- Campaigns grouped by buyer intent
- A dedicated landing page for each campaign
- Qualified lead and sales data sent back to Google
- Call, form and WhatsApp tracking in GA4 and GTM
- Search terms and bids reviewed every week
Everything your account needs,
in one team.
Strategy, setup, tracking, landing pages and optimisation, handled by the same senior team from day one.
Landing pages built
for the ad.
A click is only worth what the page does with it. We design a focused landing page for each campaign, with one message, one offer and one clear next step.
Sun City Tow
Google Ads landing page
Act Now Immigration
Google Ads landing page
Maid It New
Google Ads landing page
Karate Lafayette
Google Ads landing page
HRS Birmingham
Google Ads landing page
Emergency dentist, NYC
Google Ads landing page
How we manage
your account.
A simple process, with you kept in the loop at every stage.
Free review
We look at your account or market, your goals and what a lead is worth to you.
Tracking first
Calls, forms and sales tracked properly, so bidding runs on real data.
Build & launch
Campaigns, ad copy and landing pages built and launched, usually within a week.
Optimise weekly
Search terms, bids, ads and budgets reviewed and adjusted every week.
Report & scale
A clear monthly report and a call, then we scale what works.
Google Ads management,
explained.
Straight answers to what business owners ask before hiring a Google Ads agency.
What does Google Ads management include?
Google Ads management covers keyword research, campaign setup, ad copy, bidding, conversion tracking, landing pages and ongoing optimisation. The goal is not more clicks. It is more qualified leads or sales at a cost per lead your business can grow on.
Is PPC management worth it for a small business?
Yes, when the account is set up around intent and tracked properly. A well-run search campaign puts you in front of people already searching for your service, which is why it can bring enquiries in days instead of months.
Should I use Search or Performance Max?
Most service businesses should start with Search, because you control the keywords and see exactly what people typed. Performance Max works well once conversion tracking is solid, and for eCommerce stores with a product feed.
Google Ads or SEO?
Google Ads brings leads now. SEO builds rankings that keep working without paying per click. The strongest results usually come from running both. Read our guide on SEO vs PPC or see our SEO services.
| Campaign type | Best for | Where ads show |
|---|---|---|
| Search | Local services, lead generation, B2B | Google search results |
| Performance Max | eCommerce and accounts with solid tracking | Search, YouTube, Display, Gmail, Maps |
| Shopping | Online stores with a product feed | Shopping tab and search results |
| Remarketing (RLSA & display) | Bringing back past visitors | Search and Display network |
| Brand & competitor | Protecting your name and winning comparison searches | Google search results |
Industries we run
Google Ads for.
From emergency call-outs to online stores, we have managed campaigns across these markets.
Questions,
answered.
Can't find your answer? Message us on WhatsApp and the founder will reply personally.
How much should I spend on Google Ads?
It depends on your market, your cost per click and how many leads you need. We look at keyword costs in your area and your average customer value, then recommend a starting budget that can produce enough data to optimise. Many local service businesses start between $1,000 and $3,000 a month in ad spend.
How is your management fee priced?
We quote after a free review of your account or goals. The fee depends on the number of campaigns, the platforms involved and whether you need landing pages or tracking work. Your ad spend is paid directly to Google, separately from our fee.
How quickly will I see results?
Search campaigns usually start bringing clicks and enquiries within the first few days. The first two to four weeks are for collecting data and cutting wasted spend. Most accounts reach a stable, predictable cost per lead within 60 to 90 days.
Can you fix a Google Ads account that is not working?
Yes. Most of our clients come to us with an account that is spending but not converting. We start with an audit of search terms, match types, tracking, bidding and the landing page, then fix the biggest leaks first.
Do you build the landing pages too?
Yes. We design and build dedicated landing pages for each campaign, usually within 2 days. A page built for the ad is often the fastest way to lower your cost per lead.
Which campaign types do you manage?
Search, Performance Max, Shopping, remarketing (RLSA and display), brand protection and competitor campaigns. We recommend the mix that fits your goal and budget rather than running every campaign type.
Do you offer Google Ads alongside SEO?
Yes. Google Ads brings leads now while SEO builds rankings that keep working. Search term data from your ads also tells us which keywords are worth targeting organically.
What reports will I get?
A clear monthly report covering spend, leads, cost per lead and what we changed, plus a call to walk through it. You can see live numbers in your own Google Ads account at any time.
Stop paying for clicks that never call.
Send us your goals or your account and get a free review within one business day. Or talk to us right now on WhatsApp.
