ChatGPT SEO for US businesses. 900 million people use ChatGPT every week, and many now ask it who to hire, what to buy and where to go. We make sure ChatGPT can find your site, understands exactly what you do and has enough trusted evidence to name you in the answer.
Send us your website, your city or market and the services you want to be known for. Within 48 hours we show you what ChatGPT says about you today, who it recommends instead and the fixes that would change the answer.
People no longer use ChatGPT only for writing emails. They ask it to compare software, plan renovations, find a lawyer, choose a clinic and shortlist suppliers. With ChatGPT search, those answers now include live results, links and named businesses, and the person often acts on the first sensible recommendation.
If ChatGPT cannot reach your site, knows little about your business or finds conflicting facts, it recommends someone else, or worse, describes you wrongly. ChatGPT SEO fixes the technical access, the facts and the evidence ChatGPT relies on, so your business is the one it is confident naming.
ChatGPT can only recommend what it can find, understand and trust.
How we approach ChatGPT SEO
Sources: OpenAI (900M weekly ChatGPT users, Feb 2026); Alphabet Q2 2025 earnings call (2B+ monthly AI Overviews users); Pew Research Center, July 2025 (900 US adults, March 2025 browsing data); Seer Interactive, Sept 2025 (3,119 queries, 42 organisations); Adobe Analytics, Jan 2026 (US retail, 2025 holiday season).
Everything ChatGPT needs to find you, understand you and recommend you, implemented and tracked by us.
ChatGPT answers from two places: what the model already learned and what it finds when it searches. We work on both.
The model learned from a large snapshot of the public web. Brands that were described often and consistently, on trusted sites, are easier for it to recall.
For many questions ChatGPT searches the web through third-party search providers and its own crawler, then reads and cites the pages it finds.
ChatGPT is more confident naming a business that reviews, directories and articles describe in the same way as the business's own site.
A practical guide to getting your business found, cited and recommended in ChatGPT, based on OpenAI's own guidance and our client data.
ChatGPT SEO is the work of making your business visible in ChatGPT's answers: cited as a source when ChatGPT searches the web, and named when users ask for recommendations. It is a focused part of generative engine optimization, aimed at the AI assistant with the largest audience.
There is no ranking list inside ChatGPT you can buy into. Answers change by user, wording and session. But the inputs are knowable: can ChatGPT reach your pages, what does the web say about you, and does your site answer the question clearly? Those are the things we improve and measure.
OpenAI states that any public website can appear in ChatGPT search, and that to be included in its summaries and snippets you must not block OAI-SearchBot. It uses separate crawlers for separate jobs:
| Crawler | What it is for | Our default |
|---|---|---|
| OAI-SearchBot | Finding pages to show in ChatGPT search results | Allow |
| ChatGPT-User | Visiting a page when a user or agent asks ChatGPT to | Allow |
| GPTBot | Collecting content that may be used to train models | Your choice |
We regularly find sites that block OpenAI's crawlers by accident: a security plugin, a CDN bot-fight setting or a copied robots.txt. We also check Bing indexing, because ChatGPT search draws on third-party search providers, and a site Bing cannot see is at a disadvantage.
Ask ChatGPT about your company. If it gets your services, prices, locations or history wrong, the cause is almost always a source on the web: an old directory listing, a stale press release, a review site with your old address or a competitor comparison page.
Read more: ChatGPT has your pricing, services or location wrong.
ChatGPT recommends businesses whose pages make the decision easy. For each core service we make sure your site states, in plain text:
Research on generative engines found that adding statistics, quotations and cited sources improved visibility by up to 40%, while keyword stuffing made it worse. ChatGPT is no exception.
When ChatGPT searches for "best [service] in [city]" or "top [product] for [need]", it often reads list articles, review platforms and forums before your website. We find the pages it cites for your prompts and work to get your business on them, through outreach, digital PR, review generation and directory listings.
Why competitors get named instead of you. Usually it is not their website. It is that more independent sources mention them. We explain this in why ChatGPT recommends your competitors.
For "near me" and city prompts, ChatGPT leans on map and business data, reviews and local directories. Local businesses should:
See our research on ChatGPT local search ranking factors and our local SEO services.
OpenAI adds utm_source=chatgpt.com to links clicked in ChatGPT, so ChatGPT visits can be tracked in Google Analytics. Every month we report:
Learn how to separate real ChatGPT traffic from "direct" visits in our guide to tracking AI search traffic in GA4.
The fundamentals are the same, but what ChatGPT relies on changes with the kind of business you run.
Plumbers, dentists, lawyers and contractors: Business Profiles, reviews and local directories carry the most weight.
Local SEOReview sites such as G2 and Capterra, comparison pages and analyst or community mentions drive recommendations.
B2B SaaS SEOClear product data, reviews, retailer listings and buying guides help ChatGPT recommend products.
eCommerce SEOProject proof, certifications and industry publications. Our engineering client earns 8,119 AI citations a month.
Contractor SEOCredentials, directory profiles such as Avvo and Justia, and clear practice-area pages.
Law firm SEOHow newer businesses get named next to established competitors in ChatGPT.
Read the guideNot sure which applies to you? The free audit tests the prompts that matter for your type of business.
Access and accuracy first, then the content and mentions that earn recommendations.
We test 20 buyer prompts, record what ChatGPT says about you and your competitors and check crawler and Bing access.
Crawler access fixed, Bing indexing confirmed, wrong facts traced to their sources and corrected, schema implemented.
Recommendation-ready pages published and mentions earned on the sources ChatGPT cites in your market.
Monthly prompt results, ChatGPT traffic and leads reported, with new prompts and sources added each month.
Numbers from Google Search Console, SEMrush AI Visibility and Ahrefs. Every case study links to the full story.
B2B SEO + AI search · USA
Local SEO · California
Website + AI search · California
Local SEO + AI search · New York
B2B SaaS · San Diego, CA
Construction services · all 50 states
eCommerce SEO · nationwide USAA one-off setup to fix access and facts, then a monthly plan to grow recommendations.
For businesses that want ChatGPT to reach them and describe them correctly.
For businesses that want to be recommended more often.
For companies that want Google, ChatGPT and every AI platform covered together.
All prices in USD. The free audit shows exactly what your site needs before you spend anything. No 12-month contracts.
ChatGPT SEO is new, and many offers are a rebranded SEO package. Here is what real ChatGPT work includes.
| What you get | Dexora ChatGPT SEO | Typical SEO agency | Do it yourself |
|---|---|---|---|
| OAI-SearchBot and Bing access checked | Yes, at the start and monthly | Rarely | Easy to miss |
| Buyer prompts tested in ChatGPT | 20+ every month | No | Hours each week |
| Wrong facts traced to their sources | Yes | No | Hard to find |
| Mentions on sources ChatGPT cites | Included | Extra cost | Hard to secure |
| ChatGPT traffic and leads in GA4 | Reported monthly | Rarely | Needs setup |
| Who does the work | The founder and core team | An account manager | You |
| Contract | Month to month | Often 12 months | N/A |
It pays back fastest for businesses whose buyers ask for recommendations before they choose.
Engineering firms, SaaS companies, law firms, home services and local businesses across the US.
Trusted by businesses across the United States, United Kingdom, Australia, Canada and Finland.
"Dexora Digital took over our SEO, website development, and digital marketing in early 2025 and delivered outstanding results. The new pages they created are professionally designed, SEO-focused, and highly effective at converting visitors into quality leads. Our content now generates over 8,000 AI citations per month."
"Great experience from start to finish. The quality of the monthly local SEO, GEO, and AEO work is outstanding, and everything is handled with care and expertise. Communication is clear and professional. I genuinely enjoy collaborating with them and appreciate their long-term, results-driven approach. Highly recommended."
"It is a pleasure to work with them. They are very knowledgeable and responsive. They did great job on our website redesign and AI search optimization."
"Working with Taqweem has been a pleasure. He and his team are thoughtful and responsive about how they develop sites. Communication is continuous, and he listens intently. He is comfortable offering suggestions that enhance your ideas without increasing cost."
"I've been working with this team for about a year now. Every time I do a project they are responsive, respectful and deliver high quality work. I would recommend them to anyone needing their services."
"Exceptional service delivery and knowledge. I can highly recommend Dexora Digital SEO services. They developed the website for me and are now managing SEO with exceptional progress."
"Professional, responsive, and highly knowledgeable. Dexora explained everything clearly and delivered exactly what was promised. Because of the experience, we moved forward with ongoing SEO services."
"They did an excellent job with my SEO. He clearly explained what he was doing, why it mattered, and delivered everything on time. The improvements he made were detailed and practical."
"I got a result that far exceeded my expectations, and I want to thank the team very much. They worked meticulously and understood our needs, delivering exactly what we wanted. I definitely recommend them."
"I’m extremely impressed with the SEO work delivered. They were knowledgeable, responsive, and provided clear insights into how to improve our site ranking. They performed a detailed audit, optimized key pages, and gave actionable recommendations that actually made a difference."
"Professional, and he took his time to explain insights clearly."
"Very thorough work with research and implications. Clear and concise formatting."
"Excellent customer service, great work. I will definitely use him again."
"Awesome team."
Dexora Digital is led by Taqweem Ahmad, Founder and author of The AI Search Era, a free book on AEO and GEO. He sets every AI search strategy, reviews every audit and signs off every monthly citation report.
We have completed more than 1,000 SEO and AI search audits, and more than 50 client businesses are now cited or named in ChatGPT, Perplexity, Gemini and Google AI answers.
Straight answers on ranking in ChatGPT, how it chooses businesses, timelines and cost.
Send us your website and market. Within 48 hours you will see 20 real buyer prompts, who ChatGPT recommends for each one and the changes that would put your business in the answer.
Dexora DigitalTaqweem Ahmad & team · 20 expertsAsk me anything about SEO, Google Maps, getting found in ChatGPT, websites, pricing or our results. I reply in seconds, and Taqweem follows up personally.
