GEO services for US businesses that want AI assistants to say their name. When a buyer asks ChatGPT, Gemini, Perplexity or Copilot who to hire or what to buy, we make sure your brand is one of the names in the answer, described accurately and linked to your site.
Tell us your business, your market and your main competitors. Within 48 hours we show you which AI assistants mention you, which recommend competitors instead, what they say about you and which sources they rely on.
"Who is the best HVAC company near me?" "Which CRM is right for a 20-person sales team?" "Recommend a family law attorney in Phoenix." More buyers start with a question like this in ChatGPT, Gemini or Perplexity, and the answer is a short list of names. The businesses on that list get the call. Everyone else never knew there was a decision being made.
Generative engines build those lists from sources they trust: review platforms, directories, industry publications, news, forums and websites that describe a company clearly and consistently. Ranking on Google helps, but it is not enough. Generative engine optimization is the work of making your brand the obvious, well-documented choice in every one of those sources.
SEO gets you on the results page. GEO gets your name into the answer.
How we approach GEO
Sources: OpenAI (900M weekly ChatGPT users, Feb 2026); Alphabet Q2 2025 earnings call (2B+ monthly AI Overviews users); Pew Research Center, July 2025 (900 US adults, March 2025 browsing data); Seer Interactive, Sept 2025 (3,119 queries, 42 organisations); Adobe Analytics, Jan 2026 (US retail, 2025 holiday season).
GEO work happens on your website and far beyond it. We do both, then measure how often AI names you.
No AI assistant has a paid slot for recommendations. They assemble an answer from what the web says about you.
ChatGPT, Perplexity, Copilot and Gemini run web searches for many prompts, then read the pages that come back. If those pages never mention you, the answer will not either.
An assistant is more confident naming a business that several independent sources describe in the same way: reviews, directories, articles and your own site.
The model has to know who you are, what you do, where you work and who you serve. Vague, inconsistent descriptions make it skip you or describe you wrongly.
What GEO is, where the term came from, how each AI platform differs and the work that actually gets a brand recommended.
Generative engine optimization (GEO) is the practice of increasing how often, and how accurately, generative AI systems such as ChatGPT, Google Gemini, Google AI Mode, Perplexity and Microsoft Copilot mention and recommend your brand in their answers.
Where answer engine optimization focuses on getting your content quoted for informational questions, GEO focuses on commercial and comparison prompts: "best", "top", "recommend", "alternatives to", "who should I hire". The goal is simple. When an AI builds a shortlist for your category in your market, your business should be on it.
The term was popularised by the paper GEO: Generative Engine Optimization (Aggarwal et al.), written by researchers from Princeton University, Georgia Tech, the Allen Institute for AI and IIT Delhi and presented at the ACM KDD conference in 2024. They built a benchmark of thousands of queries and tested how content changes affected a source's visibility in AI-generated answers.
| Change tested | Effect on visibility |
|---|---|
| Adding relevant quotations | Largest improvement |
| Adding statistics | Strong improvement |
| Citing credible sources | Strong improvement |
| Fluency and readability edits | Moderate improvement |
| Keyword stuffing | Worse than the original |
The best methods improved visibility by up to 40%. The lesson for businesses is clear: generative engines reward evidence, not repetition.
Each assistant uses different search partners, indexes and source preferences, so the same prompt can return different names on different platforms:
That is why a single tactic is never enough. Read more in our analysis of why AI engines cite different sources.
Before an AI can recommend you, it must be sure who you are. We align every public description of your business:
If an assistant already describes you wrongly, we trace and fix the sources feeding it. See how to correct wrong information in ChatGPT.
Generative engines trust what others say about you more than what you say about yourself. We build that independent evidence:
Assistants can only repeat what is documented. Most websites never state who they are best for, what they cost or how they compare. We create:
No manipulation. Hidden text, fake reviews and prompt injection aimed at AI crawlers are risky and short-lived. Every GEO tactic we use is something we would be happy for a customer to read.
We track a fixed set of prompts that matter to your revenue, across ChatGPT, Gemini, AI Mode, Perplexity and Copilot, and report every month:
AI answers vary from one run to the next, so we test each prompt several times and report trends, not single screenshots. Read our guide to tracking your brand in AI search.
We optimise for every major generative engine and track each one separately, because each draws on different sources.
The largest AI assistant, with 900 million weekly users. Recommendations draw on live search and trusted sources.
ChatGPT SEOBuilt on Google's index, Business Profiles and the Knowledge Graph. Strong Google SEO is the foundation.
Google AI guideShows its sources on every answer and favours recent, well-referenced pages and reviews.
Draws on Bing. Bing indexing, Bing Places and LinkedIn presence carry extra weight.
For "near me" prompts, assistants lean on Business Profiles, reviews and local directories.
Local AI ranking factorsHow newer companies get named next to established competitors without a decade of history.
Read the guideAI platforms update their models and sources often. We re-test your prompts every month and report changes.
Fix what AI gets wrong first, then build the evidence that earns recommendations.
We test your priority prompts across five AI platforms, record who is named and map the sources behind each answer.
Brand facts aligned everywhere, schema implemented, profiles corrected and recommendation-ready pages planned.
Directory and list placements, review programme, digital PR and new comparison and proof pages go live.
Monthly share-of-voice report, new prompts and new sources each month, with fixes when answers change.
Numbers from Google Search Console, SEMrush AI Visibility and Ahrefs. Every case study links to the full story.
B2B SEO + AI search · USA
Local SEO · California
Website + AI search · California
Local SEO + AI search · New York
B2B SaaS · San Diego, CA
Construction services · all 50 states
eCommerce SEO · nationwide USAStart with a setup project, then grow your share of AI recommendations month by month.
For businesses that want AI to describe them correctly and consistently.
For businesses that want to be named more often, on more platforms.
For companies that want SEO, AEO and GEO run as one programme.
All prices in USD. The free audit shows exactly what your site needs before you spend anything. No 12-month contracts. Paid placements on third-party sites, if any are recommended, are always agreed with you first.
Generative engine optimization needs research, off-site work and honest measurement. Here is how the options compare.
| What you get | Dexora GEO | Typical SEO agency | Do it yourself |
|---|---|---|---|
| Prompts tested on 5 AI platforms | Every month | Rarely | Hours each week |
| Share of voice vs competitors | Reported monthly | No | Manual and inconsistent |
| Sources behind each answer mapped | Yes | No | Hard to see |
| Entity and brand fact clean-up | Done for you | Partial | Time-consuming |
| Third-party mentions and PR | Included in monthly plans | Extra cost | Hard to secure |
| Who does the work | The founder and core team | An account manager | You |
| Contract | Month to month | Often 12 months | N/A |
Generative engine optimization pays back fastest where buyers ask AI to compare providers.
Engineering firms, SaaS companies, law firms, home services and local businesses across the US.
Trusted by businesses across the United States, United Kingdom, Australia, Canada and Finland.
"Dexora Digital took over our SEO, website development, and digital marketing in early 2025 and delivered outstanding results. The new pages they created are professionally designed, SEO-focused, and highly effective at converting visitors into quality leads. Our content now generates over 8,000 AI citations per month."
"Great experience from start to finish. The quality of the monthly local SEO, GEO, and AEO work is outstanding, and everything is handled with care and expertise. Communication is clear and professional. I genuinely enjoy collaborating with them and appreciate their long-term, results-driven approach. Highly recommended."
"It is a pleasure to work with them. They are very knowledgeable and responsive. They did great job on our website redesign and AI search optimization."
"Working with Taqweem has been a pleasure. He and his team are thoughtful and responsive about how they develop sites. Communication is continuous, and he listens intently. He is comfortable offering suggestions that enhance your ideas without increasing cost."
"I've been working with this team for about a year now. Every time I do a project they are responsive, respectful and deliver high quality work. I would recommend them to anyone needing their services."
"Exceptional service delivery and knowledge. I can highly recommend Dexora Digital SEO services. They developed the website for me and are now managing SEO with exceptional progress."
"Professional, responsive, and highly knowledgeable. Dexora explained everything clearly and delivered exactly what was promised. Because of the experience, we moved forward with ongoing SEO services."
"They did an excellent job with my SEO. He clearly explained what he was doing, why it mattered, and delivered everything on time. The improvements he made were detailed and practical."
"I got a result that far exceeded my expectations, and I want to thank the team very much. They worked meticulously and understood our needs, delivering exactly what we wanted. I definitely recommend them."
"I’m extremely impressed with the SEO work delivered. They were knowledgeable, responsive, and provided clear insights into how to improve our site ranking. They performed a detailed audit, optimized key pages, and gave actionable recommendations that actually made a difference."
"Professional, and he took his time to explain insights clearly."
"Very thorough work with research and implications. Clear and concise formatting."
"Excellent customer service, great work. I will definitely use him again."
"Awesome team."
Dexora Digital is led by Taqweem Ahmad, Founder and author of The AI Search Era, a free book on AEO and GEO. He sets every AI search strategy, reviews every audit and signs off every monthly citation report.
We have completed more than 1,000 SEO and AI search audits, and more than 50 client businesses are now cited or named in ChatGPT, Perplexity, Gemini and Google AI answers.
Straight answers on GEO, how AI chooses brands, timelines and cost.
Send us your business and your top competitors today. Within 48 hours you will see which AI assistants recommend you, which recommend them, and what it will take to change that.
Dexora DigitalTaqweem Ahmad & team · 20 expertsAsk me anything about SEO, Google Maps, getting found in ChatGPT, websites, pricing or our results. I reply in seconds, and Taqweem follows up personally.
